About me

About me

Natalia

Hi, I’m Natalia

I’m a Senior Product Designer with 8+ years of experience, turning complex ideas into clear, reliable products.

Recently focused on FinTech, with additional experience in education, e-mail marketing, and e-commerce. I use AI as part of my daily toolkit to explore, test, and refine ideas more effectively.


With a background in business, user research, and psychological coaching, I connect product strategy with human needs.


I thrive in cross-functional teams, driving clarity, adoption, and impact.

I live in Offenburg, Germany and aim to work remote-first

Philosophy

Philosophy

Good design solves real people problems

Listening closely, balancing various needs, and considering the context.

AI used wisely

AI can support design from ideation through testing to post-release. But no tool should be used for its own sake and nothing replaces genuine human creativity.

Respect, honesty, and growth

I value safe, open communication and enjoy mentoring, sharing knowledge, and helping teams grow together.

What Shapes Me

What Shapes Me

Background

Started in business administration, marketing, and project management, later worked as a Product Owner. This gave me a strong sense of how to align business goals with development work and bridge stakeholders with tech. I moved into UX to make product decisions grounded in real user needs rather than assumptions.

Driving Change

Often the first or only designer on a team, I’ve supported agile transformations and introduced user-centered thinking in environments dominated by tech and business priorities.

How I Work

I focus on research, usability, and systems thinking, bringing structure, empathy, and clarity to every stage of the process. I also mentor junior designers, run workshops, and help build healthy team culture.

What Sets Me Apart

I am a certified psychological counselor and burnout coach. This background helps me work in fast-paced, high-pressure settings with clarity and emotional awareness. I also create safe spaces where teamwork can flourish.

Personal

I recharge through photography, art, DIY projects, and travel. Living in Germany for 15 years, fluent in English, German, and Russian.

What I'm Looking For

Ready for senior-level responsibilities: to grow and lead design teams that operate with purpose, autonomy, and focus.

What It’s Like to Work With Me

What It’s Like to Work With Me

I had the pleasure of working with Natalia for two years at sevdesk, where she contributed as a Product Designer on two of our important strategic product areas: Tax Advisor Collaboration and Banking.

Natalia brings a strong UX focus, particularly in system thinking, user research, and structured problem solving. She’s highly organized and reliable — someone who ensures clarity in processes and alignment in the team.

Whether mapping workflows or preparing research plans, she approaches challenges with diligence and consistency.

In both domains, Natalia became a trusted partner in the product trio setup, collaborating closely with PMs and Engineers to move initiatives forward. Her strength lies in bringing structure to ambiguity and turning user and business needs into clear, actionable outcomes.

She’s a calm and thoughtful presence, communicates clearly, and is a great team player. Teams looking for someone with a strong UX foundation, ownership mindset, and a collaborative way of working will benefit from working with her.

On a personal level, Natalia was a great team member — thoughtful, supportive, and always collaborative. She contributed to a positive team spirit and was a pleasure to work with every day.

Dominik

VP Design

I had the pleasure of working with Natalia for about three years in a feature team setup, where she was responsible for UX and UI design. As an Engineering Manager, I collaborated closely with her and our Product Manager in leading a team of up to six software engineers.

Natalia consistently impressed me not only with her design expertise, but also with her ability to go beyond her formal role. She frequently took on responsibilities such as moderating refinements and even supporting product-related tasks. Her dedication and versatility made a real difference for the entire team.

What stood out the most was her commitment and perseverance when working through complex and challenging topics. Natalia always approached these situations with a positive mindset, great collaboration skills, and a constructive willingness to compromise when bringing her designs into implementation.

On top of her professional strengths, Natalia created an atmosphere that made working together both productive and genuinely enjoyable. Her engagement, reliability, and collaborative spirit set her apart as a colleague I would gladly work with again at any time.

Simon

Engineering Manager

Experience

Experience

1

years in product companies

1

years in design

1

products

2025

Professional Growth & Training

Completed the course AI for Designers (IxDF) and currently advancing knowledge in Design Management and Accessibility. Invested 500+ hours in training to become a certified Psychological Counselor & Burnout Coach, enhancing leadership skills focused on team well-being and resilience.

2025

Professional Growth & Training

Completed the course AI for Designers (IxDF) and currently advancing knowledge in Design Management and Accessibility. Invested 500+ hours in training to become a certified Psychological Counselor & Burnout Coach, enhancing leadership skills focused on team well-being and resilience.

2025

Professional Growth & Training

Completed the course AI for Designers (IxDF) and currently advancing knowledge in Design Management and Accessibility. Invested 500+ hours in training to become a certified Psychological Counselor & Burnout Coach, enhancing leadership skills focused on team well-being and resilience.

2021 – 2024

Product Designer at sevdesk

Led UX for two strategic areas: Banking and the Tax Advisor Portal (10k+ active users), designing complex workflows such as DATEV exports and transaction management. Introduced and scaled user research practices; supported hiring of the first in-house researchers. Collaborated closely with PMs and engineers in a product trio to shape solutions that balanced user needs, business goals, and technical constraints.

2021 – 2024

Product Designer at sevdesk

Led UX for two strategic areas: Banking and the Tax Advisor Portal (10k+ active users), designing complex workflows such as DATEV exports and transaction management. Introduced and scaled user research practices; supported hiring of the first in-house researchers. Collaborated closely with PMs and engineers in a product trio to shape solutions that balanced user needs, business goals, and technical constraints.

2021 – 2024

Product Designer at sevdesk

Led UX for two strategic areas: Banking and the Tax Advisor Portal (10k+ active users), designing complex workflows such as DATEV exports and transaction management. Introduced and scaled user research practices; supported hiring of the first in-house researchers. Collaborated closely with PMs and engineers in a product trio to shape solutions that balanced user needs, business goals, and technical constraints.

2020

Product Designer at UX Marathon

Led the design and launch of a custom learning platform for a community of 5,000+ UX professionals, progressing from concept to live product under minimal resources. Designed and built the video library, live event experience, and user accounts to drive engagement and revenue growth. Achieved 4,000+ video views in the first month, 2,500+ monthly site visits post-launch, and hosted 200+ talks.

2020

Product Designer at UX Marathon

Led the design and launch of a custom learning platform for a community of 5,000+ UX professionals, progressing from concept to live product under minimal resources. Designed and built the video library, live event experience, and user accounts to drive engagement and revenue growth. Achieved 4,000+ video views in the first month, 2,500+ monthly site visits post-launch, and hosted 200+ talks.

2020

Product Designer at UX Marathon

Led the design and launch of a custom learning platform for a community of 5,000+ UX professionals, progressing from concept to live product under minimal resources. Designed and built the video library, live event experience, and user accounts to drive engagement and revenue growth. Achieved 4,000+ video views in the first month, 2,500+ monthly site visits post-launch, and hosted 200+ talks.

2017 – 2020

UX Designer & Product Owner at Inxmail

Started as Product Owner for a transactional email tool, then transitioned into UX, becoming one of the first designers at Inxmail and laying the foundation for in-house product design and user research. Led the design of a new email marketing product from the ground up. Shaped product vision and co-developed the design system. Drove UX improvements for two existing products, including the core newsletter platform with thousands of users – navigated legacy constraints to introduce better usability and design consistency.

2017 – 2020

UX Designer & Product Owner at Inxmail

Started as Product Owner for a transactional email tool, then transitioned into UX, becoming one of the first designers at Inxmail and laying the foundation for in-house product design and user research. Led the design of a new email marketing product from the ground up. Shaped product vision and co-developed the design system. Drove UX improvements for two existing products, including the core newsletter platform with thousands of users – navigated legacy constraints to introduce better usability and design consistency.

2017 – 2020

UX Designer & Product Owner at Inxmail

Started as Product Owner for a transactional email tool, then transitioned into UX, becoming one of the first designers at Inxmail and laying the foundation for in-house product design and user research. Led the design of a new email marketing product from the ground up. Shaped product vision and co-developed the design system. Drove UX improvements for two existing products, including the core newsletter platform with thousands of users – navigated legacy constraints to introduce better usability and design consistency.

2013 – 2016

Project Manager at OXID eSales

Led the relaunch of the plugin marketplace OXID eXchange and successfully drove Trusted Shops certification, improving UX and platform credibility.

2013 – 2016

Project Manager at OXID eSales

Led the relaunch of the plugin marketplace OXID eXchange and successfully drove Trusted Shops certification, improving UX and platform credibility.

2013 – 2016

Project Manager at OXID eSales

Led the relaunch of the plugin marketplace OXID eXchange and successfully drove Trusted Shops certification, improving UX and platform credibility.

Skills

Skills

Hard

UX Design

UI Design

Product Design

Prototyping

Design Systems

Interaction Design

User Research

Information Architecture

AI for Research and Design

+ More

Soft

User Advocacy

Open-mindness

System Thinking

Communication

Collaboration

Business Sense

Leadership

Facilitation

Mentoring

+ More

Tools

  • Figma

    Photoshop

    Framer

    Obsidian

    Recraft

    Perplexity

    Slack

    Chat GPT

    Notion

Let's build something meaningful together!

Get in touch via LinkedIn or directly at natalia.uxdesign@gmail.com

© 2025 Natalia Yakovleva

Let's build something meaningful together!

Get in touch via LinkedIn or directly at natalia.uxdesign@gmail.com

© 2025 Natalia Yakovleva

Let's build something meaningful together!

Get in touch via LinkedIn or directly at natalia.uxdesign@gmail.com

© 2025 Natalia Yakovleva

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