Hello, I'm Natalia

Senior Product Designer. 8+ years in.

I create applications that professionals rely on daily.
Versatile across industries with recent focus on FinTech and AI-driven solutions.


My background in business management, user research, and coaching gives me a unique lens for understanding both user needs and business goals.

Hello, I'm Natalia

Senior Product Designer. 8+ years in.

I create applications that professionals rely on daily.
Versatile across industries with recent focus on FinTech and AI-driven solutions.


My background in business management, user research, and coaching gives me a unique lens for understanding both user needs and business goals.

Hello, I'm Natalia

Senior Product Designer. 8+ years in.

I create applications that professionals rely on daily.
Versatile across industries with recent focus on FinTech and AI-driven solutions.


My background in business management, user research, and coaching gives me a unique lens for understanding both user needs and business goals.

Selected Projects

Sevdesk Banking

Led research, design, and team alignment through multiple leadership transitions.

Key results

  • Saved users hours of manual work by streamlining a critical payment workflow

  • Eliminated gaps by covering complex real-world scenarios (e.g. partial payments, rounding, foreign currency)

  • Boosted adoption and trust in sevdesk banking, used by 130k+ small businesses, by simplifying workflows and reducing errors

Sevdesk Tax Advisor Experience

Sole designer responsible for the entire Tax Advisor Experience at sevdesk.
Supported product strategy in close collaboration with the domain lead.

Key results

Key results

  • Introduced the first onboarding flow, guiding 10k+ tax advisors to the right export format based on their working mode

  • Increased first-export success within this key multiplier group, boosting adoption among their small business clients

  • Reduced support requests by providing clear guidance from the very beginning of the tax advisor user journey

UX Marathon Learning Platform

Sole Product Designer, Cross-Functional Lead, Product Co-Pilot

Key results

Key results

  • Launched a custom learning platform for a community of over 5,000 UX professionals, going from zero to live.

  • 4,000+ monthly views within the first month

  • 2,500+ site visits/month post-launch

  • 200+ talks hosted

Coaching and Facilitation

Alongside my design work, I’ve taken on coaching and facilitation roles to help teams grow and collaborate effectively. This is how I support teams and individuals:

I facilitate retrospectives and workshops

To improve team dynamics and foster psychological safety.

I introduce and scale user research practices

From hiring UX researchers to onboarding and training junior designers.

I mentor and coach

Through one-on-one sessions, design critiques, and cross-functional workshops.

Let's build something meaningful together!

Get in touch via LinkedIn or directly at natalia.uxdesign@gmail.com

© 2025 Natalia Yakovleva

Let's build something meaningful together!

Get in touch via LinkedIn or directly at natalia.uxdesign@gmail.com

© 2025 Natalia Yakovleva

Let's build something meaningful together!

Get in touch via LinkedIn or directly at natalia.uxdesign@gmail.com

© 2025 Natalia Yakovleva

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